We exist for female founders who are done playing small. Yes, you know who you are. The ones who see the vision, understand the value, and are committed to building something unconventional—culturally, commercially, and operationally.
Mute. The Agency. provides leadership, strategy, and systems that integrate with your business so it can scale without constant oversight. We’re not here to add noise, we’re here to make things work the way they should.
If you’re here for shortcuts, discounts, or directionless growth, you won’t last long.
Here’s our bluf:
This is for you if:
You’re building a real business and expect it to behave like one
You understand that growth requires leadership, systems, and investment
You crave an iconic internal team that knows your brand better than you
You’re ready to hire someone smarter than you and put your ego aside
This is not for you if:
You want quick wins without a stable foundation
You believe you can do everything yourself or keep cycling through hires
If you’re bargain hunting, this isn’t the aisle. Try TJ Maxx.
You’re not ready to be challenged on how your business actually operates
Traditional agencies are dying.
The industry didn’t fail women by accident. Strategy is outsourced, trends are chased, and founders are left managing the complexity they paid to escape.
Female founders carry the weight—overextended, unsupported, and expected to hold the system together. MTA was built to replace that model entirely.
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After 8+ years of experience building, scaling, and advising brands across multiple industries, I’ve contributed to $5B+ in revenue, influenced campaigns reaching 370M+ accounts, and provided strategic guidance to 120+ brands. Along the way, one thing became clear: businesses didn’t need to outsource — they needed a system that integrates with their internal team. Founders needed embedded leadership: someone who could think strategically, execute decisively, and scale intentionally.
Enter MTA Managers.
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Ashley Gibbons, Founder
Great work is expensive. Cheap decisions cost more. A MTA Manager is how founders stop paying twice.
Great work is expensive. Cheap decisions cost more. A MTA Manager is how founders stop paying twice.
Two ways to scale. One system behind both.
Every brand needs leadership. Some founders want to stay close to execution. Others want it handled entirely. We offers both—powered by the same strategic system, the same standards, and the same results-driven approach.
Either way, you’re not doing this alone.
For founders who want to stay close, but not stuck doing everything themselves.
An MTA Manager is not a consultant. Not a coach. Not an executor. An MTA Manager is your strategic operator—embedded at the leadership level of your business to oversee, direct, and optimize the parts of your brand that actually drive revenue.
We are the system.
You keep your team.
We analyze, architect, and direct across the areas we do best:
Brand messaging & positioning (what you say, how you say it, and why people pay attention)
Funnels & conversion pathways (how attention turns into demand, demand into revenue)
Organic and paid media direction (what’s working, what’s wasting money, and what needs to change)
Visibility strategy (where authority is built long-term, not just chased short-term)
Reputation & perception management (how the brand is experienced at every touchpoint)
Metrics & performance oversight (owning what matters, not vanity numbers)
We don’t guess. We don’t “try things.” We identify leverage and move it.
MTA Manager (Done-With-You)
For brands ready to stop managing and start scaling.
This is full ownership. Strategy, execution, and optimization—handled by Mute. The Agency. as your embedded AI-powered creative agency and and management partner.
We don’t just support your brand. We run it.
What this looks like
End-to-end brand and content execution
Campaign development and management
Digital presence built for scale, consistency, and authority
Zero guesswork. Zero micromanaging.
You lead the vision. We handle the rest.
Best for:
Scaling brands
Founders stepping into CEO mode
Teams who want results without the overhead
In-House Agency (Done-For-You)
Make more money, honey.
And use us to do it. Here’s how we get sh*t done.
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We’re transparent. The first 30 days are about renovation not growth.
This is where we clean up what’s been built, surface what’s working, and identify what needs to change. We audit systems, data, positioning, execution, and decision flow to establish a clear baseline for the business.
What happens in this phase:
Full operational and brand audit
Data review and performance diagnosis
Structural cleanup across messaging, systems, and execution
Clear identification of gaps, friction, and misalignment
Leaving us with a stabilized foundation, clear direction, and a business that’s ready to move forward.
For most brands, this phase takes ~30 days. Timing may flex slightly based on complexity and scale.
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Once the foundation is clear, we move into a full rebuild.
This is where strategy, systems, and execution are aligned. Over the next 60 days, we overhaul how the business operates day-to-day, bringing clarity, authority, and momentum across the board.
Rather than stretching this work across years, we compress it into a focused window.
What happens in this phase:
Strategic repositioning and brand clarity
Systems rebuilt to support execution (content, campaigns, funnels, ops)
Decision-making frameworks established
Execution workflows tested, refined, and stabilized
Outcome: A business that runs with structure, confidence, and repeatable systems, not guesswork.
This phase shows your exactly how we operate month-to-month.
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At the 90-day mark, brands have a clear choice.
They can take what’s been built, exit cleanly, and continue operating independently or continue working with us on a month-to-month basis through a revenue-aligned partnership.
From this point forward, our role shifts from rebuilding to optimization and scale.
What ongoing work looks like:
Continuous optimization and learning
Campaign development and execution
Strategic pivots as the market evolves
Support as the founder steps back from day-to-day oversight
Outcome: A business that holds under pressure and scales without losing direction.
98.2%
of founders report operational clarity within 30 days.
5-10
hours per week back once structure is installed.
87.6%
average revenue lift by day 90 when MT AI™ is embedded.
MT AI™
MT AI™ is not a tool. It’s not software.
MT AI™ is a full business infrastructure designed to scale brands without burning out founders or teams. When integrated, MT AI™ deploys 30+ specialized AI agents across your business to meet demand, generate revenue, and support decision-making in real time.
What this means for you
Less founder fatigue: Repetitive thinking, manual coordination, and decision overload are removed so you and your team can focus on deep, strategic work.
Message consistency at scale Your brand voice stays aligned across sales decks, emails, ads, socials, campaigns, and internal communication without rewriting everything from scratch.
Faster execution: Campaigns, content, and initiatives move from bench to the field in days—not weeks.
Smarter decisions: AI-supported reporting and pattern recognition surface what’s working, what’s not, and where to double down without guesswork.
Higher ROI per asset: Every touchpoint becomes easier to scale, repurpose, personalize, and deploy across channels.
MT AI™ functions like an invisible operations layer working continuously behind the scenes to support growth. This is why Mute. The Agency. doesn’t scale brands by adding more people. We scale them by building infrastructure that thinks, adapts, and executes with you.
Some brands who couldn't resist working with MTA
These brands were ready for more than surface-level growth.
They were ready to do things the right way.
Businesses that stand the test of time understand that:
Sales is a one-night stand.
Marketing is dating.
Branding is marriage.
The rest? Mute it.
Done-With-You
MTA Manager
A MTA Manager is your dedicated strategic lead. This is hands-on leadership designed to remove chaos, create clarity, and keep your brand moving forward.
What’s Included
Senior-Level Brand & Growth Leadership: Direct strategic oversight working alongside the founder/CEO.
End-to-End Messaging & Positioning Direction: Clear standards for how the brand speaks, sells, and shows up across every channel.
Copywriting Direction & Narrative Architecture: Strategic copy guidance for offers, funnels, campaigns, and content—so execution stays aligned and converts.
Campaign, Offer & Growth Strategy: Direction for what to run, what to cut, and what to scale—tied directly to business goals.
Funnels & Conversion Pathways: Clear outlines that map attention to action to revenue, eliminating guesswork for the team.
Creative Direction & Detailed Briefs: Structured briefs that guide designers, editors, and creators with clarity and intention.
Metric-Driven Performance Oversight: Ownership of the numbers that matter—identifying gaps, leaks, and leverage points.
Strategic Gap Analysis & Optimization: Ongoing identification of what’s missing, misaligned, or underperforming—plus clear directives to fix it.
Execution Playbooks & Operating Cadence: Repeatable playbooks and rhythms that keep teams aligned, accountable, and moving.
Custom Strategy & Project Management Portal: A centralized system where all strategy, direction, priorities, and plans live—your single source of truth.
MT AI™ Strategic Intelligence Layer: Proprietary AI-powered insight supporting analysis, pattern recognition, messaging consistency, and speed.
How We Work Together
Daily communication for real-time alignment and momentum
Weekly 1:1 status meetings to review progress, priorities, and performance
Monthly 2-hour strategic brainstorming sessions focused on growth, optimization, and what’s next
With an MTA Manager, your strategy stops changing week to week. Execution aligns. Decisions compound. In other words: your business becomes impossible to ignore.
Done-For-You
In-House Agency
Mute. The Agency. becomes your AI-powered creative agency and management partner. We don’t advise from the sidelines, we execute.
What We Specialize In
Brand authority & positioning
Content systems & campaigns
Messaging & conversion clarity
Scalable digital presence
What We Don’t Do
One-off tasks
Trend-chasing
Low-budget execution
What’s Included
Embedded MTA Manager
Brand leadership & creative direction
Content planning & execution support
Campaign development & rollout
Performance reviews & optimization
Full MT AI™ integration
How Pricing Works
Scales based on revenue, scope, and marketing budget
Custom quote after a strategy alignment consultation
Best For: Brands scaling from $500K to $2M or ready to build toward $5M–$20M with a fully embedded team and infrastructure.
Stop managing. Start scaling.
Secure a MTA Manager in two clicks.
Stop managing. Start scaling. Secure a MTA Manager in two clicks.
Good taste recognizes good work
Everything you’re wondering
As of 2026:
All agency partners exceed seven figures annually
75+ brands built, scaled, or restructured through MTA
MT AI™ embedded across 300+ growth initiatives
We operate like owners, not marketers. These answers exist to eliminate back-and-forth. If this aligns, we move forward. If it doesn’t, we’ll be here when it does.
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Our team reviews applications within 1–3 business days. If accepted, you’ll receive next steps immediately.
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Once approved, you have a one-week window to onboard and begin. We either start immediately or we’re here when you’re ready. We don’t hold spots indefinitely.
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No. We don’t operate that way. Fit is determined through your application. Alignment leads directly to onboarding and execution.
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That’s handled internally. Based on your application, we’ll route you to either MTA Manager or In-House Agency.
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For MTA Manager: involvement is required. You or your team will execute with our leadership.
For In-House Agency: involvement is minimal. You lead the vision—we handle execution.
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Our approach is explicitly human-first.
We designed MT AI™ to remove tedious, repetitive work so your team can do more deep thinking, creativity, and relationship-building. MT AI™ becomes your co-pilot.
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No—and here’s why.
Starting this work is like committing to training for a marathon or signing a lease on a space you know you’re meant to grow into. You don’t get results by half‑showing up or stopping every time it feels uncomfortable.
Momentum is the point. We move with intention from day one because consistency is what creates clarity, confidence, and results.
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We’re known for being direct — so no, we don’t guarantee results.
What we do guarantee is senior-level leadership, a proven system built for female-led brands, and disciplined execution.
Mute. The Agency. is led by Ashley Gibbons, with 8+ years of experience scaling brands and a track record spanning hundreds of millions in generated revenue. That same level of expertise informs every engagement and every decision.
Not every partnership works and that’s by design. Alignment is a two-way street. When it’s there, results follow. When it’s not, we don’t force it.
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We get it, you may have been burned before—by agencies, hires, or promises that didn’t deliver. We understand that hesitation. But just like dating, one bad experience doesn’t mean you stop believing in the one. It means you raise your standards.
So therefore, no. We don’t offer trial periods. And consider your standards raised.
Regardless of the route you choose, we are for founders who are ready to commit to growth with clarity and leadership—not test the waters and hope for the best.
Engagements begin with a 90-day renovation phase under a monthly retainer. After 90 days, we evaluate fit and decide whether to continue on a month-to-month revenue share.
OUR CLIENTS HAVE BEEN FEATURED IN
OUR CLIENTS HAVE BEEN FEATURED IN
There’s no middle ground
Would you rather… Build an internal team role by role with salary, benefits, onboarding, management, delays, and risk OR plug into a proven executive-level system that’s already built, already staffed, and already moving?
MTA doesn’t cost less because we’re smaller. It costs less because we’re smarter, faster, and systemized.
Here’s exactly how this works:
You submit your application, honestly of course.
We assess alignment, stage, and readiness within 24 hours
One 15 minute focused call with our MTA Managing Director to confirm fit
Your confirm your placement
Payment clears. Your dashboard is live within 36 hours and the audit begins immediately. We go deeper than you think. And faster than you expect.
There are no multiple rounds of pitches. No extended back-and-forth. You’re either ready to move—or you’re not. And that decision is yours.
If you’re in, we move fast. If not, we’ll be here when you are ready.